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Got Movies?
Sophisticated cineasts-among them, farmers, filmmakers, pastors, and
politicians—have found a theater of their own in bucolic Montpelier,
Vermont.
By BROOKE HAUSER
May 2006 issue
George Woodard, 53, is a third-generation dairy farmer with a SAG card,
a screen credit for 1993's Ethan Frome, and a year-round russet tan.
During tourist season, he peppers visitors to his farm in rural
Vermont with arcane facts about milking and maple sugaring. "One of
the guides some of the times might say, 'Well, tell them about your
movie stuff!' " says Woodard, who subscribes to both Farm Journal and
Premiere. "They're always flabbergasted to think that I've got this
little filmy career thing, too."
Outsiders might find the idea of a cineast-farmer quaint, but Rick Winston and Andrea Serota, who own the Savoy Theater in nearby Montpelier, know Woodard to be a serious movie buff who is as comfortable chatting about Norwegian director Bent Hamer's last film, Kitchen Stories, or the virtues of Final Cut Pro as he is
talking about his barn's manure system.
With a seven-day-a-week job, it isn't always easy for the single father to satisfy his cinematic cravings (during the Savoy's evening showtimes, he's usually either milking the cows or singing his 13-year old son, Henry, to sleep), but where there's a will, there's a way. "When Good Night, and Good Luck came," Woodard says, "I said, 'I'm going to be there for the first goddamn show.' "
For the farmer-actor-screenwriter-director who once tried to make a
name for himself in Hollywood before finally heeding the call of the
land, the Savoy is an invaluable resource. It's where he educated
himself about digital video, which he recently used to direct his
first feature, The Summer of Walter Hacks, set during the McCarthy
era. It's where he took Henry to see subtitled films when he was
learning how to read. But mostly, it's where George Woodard goes when
he wants to escape, and be among friends in the dark—an experience
that's becoming increasingly hard to reclaim.
***
"Rick Winston, entrepreneur cineast, had, for a while, his film series
in the basement of the Pavilion Hotel. And I remember showing up one
night in the early '70s to find a goat tethered to the rail outside.
Picturesque, but true." —David Mamet in South of the Northeast Kingdom
With a population of less than 9,000 in a state boasting more than
140,000 dairy cows, the nation's smallest capital might not seem like
the obvious place for an indie film haven like the Savoy. But
Montpelier's bucolic charm belies its tough-minded demographic. "There are a lot of interesting folks living in Vermont," says William H.
Macy, who, like David Mamet, attended Goddard College in the nearby
town of Plainfield, and returns to the area regularly. "It's made up
of dairy farmers and expatriates and a lot of intellectual types who
have opted not to live in the big city—poets and screenwriters and all
kinds of artists—and when you go to the Savoy, that's where you get to
see them."
Like many leftist baby boomers, the owners of the Savoy were part of
the back-to-the-land movement of the 1970s. In places like Vermont,
Maine, and northern California, urban refugees were creating new
establishments, co-ops, and communes. It didn't take long for Winston
to start his Lightning Ridge Film Society, a collective of like-minded
transplants who loved life in the country but sorely missed metropolitan movie houses such as the Thalia Theater in Manhattan and
the Brattle in Cambridge.
Buoyed by the success of the weekly series (where he met Serota), Winston and his then partner, Gary Ireland, decided to build a theater in a space formerly occupied by a flower shop. "It was just a huge sigh of relief," says Lee Duberman, a local chef. "Having lived in the Upper West Side with at least three different art theaters in walking distance, when I found the Savoy, I was fine. I could live here."
Winston and Serota, both 58, have drawn certain conclusions about
their patrons based on recent successes and washouts. Like the rest of
the country, the Savoy audience flocked to see March of the Penguins
this summer. But more often than not, they are inoculated against
hype. Buzzworthy films such as The Aristocrats and Napoleon Dynamite
have died on arrival, whereas foreign travelogues (Bhutan's Travelers
and Magicians, Mongolia's The Story of the Weeping Camel,
Afghanistan's Kandahar) and political exposés like Control Room, about
the internal affairs of Al Jazeera, are almost always guaranteed to be
hits. For the most part, Montpelier tends to avoid "anything too New
York, too L.A., too hip, too violent," Winston says. "I think we were
the only theater in the country that lost money with Pulp Fiction."
If anything, such examples serve as a reminder that while Hollywood is
expected to think globally, the best exhibitors act locally. "Vermont
is about as blue a state as they come, and our core audience has many
veterans of the political upheavals of the '60s and '70s," Winston
says. "You're coming to the movies not just to be entertained but to
be aware." "And," adds Serota, "to be provoked."
***
A somewhat bashful man with the indoor voice and pale complexion of
someone who's spent a lot of time in darkened theaters, Winston
doesn't love the term "activist." But the Savoy has become a center of
action nevertheless. It's not unusual to find flyers for various
antiwar rallies wallpapering the theater's window. The exhibitor
himself has been known to canvass the sidewalk, collecting signatures
for petitions to print in one of the town newspapers. (This year, he
called further attention to the Bush-Blair Downing Street Memo, which
some believe prove the White House deliberately falsified intelligence
to justify going to war in Iraq.) "Like many, I am disgusted and
scared by the rightward turn our country has taken," he says, "and we
have an ideal platform at the theater, whether it's posting articles
or showing films like Control Room, The Corporation, and Why We Fight,
Eugene Jarecki's latest."
"It's what I think of as 'great reckonings in little rooms,' " says
Jarecki, a Vermont resident who has been known to stop by the Savoy
for impromptu Q&A sessions. (When the documentarian spoke about his
film The Trials of Henry Kissinger following a screening, Senator
Patrick Leahy showed up.) "You know, somebody's choking to death in
the front row: The bigger the room, the more everybody's going to
think, 'Oh, someone else will help.' The smaller the room, the more
intimate it is, the greater the likelihood each individual will become
involved."
As multiplexes continue to super-size the country and TiVo and HDTV
become more popular, the notion of a movie theater as a place that can
make a difference in the lives of its patrons seems unlikely if not
obsolete. But over the years, Winston and Serota have improved the
quality of life for their neighbors by controlling the quality of the
films they get to see. Before the Savoy opened in 1981, "Montpelier
was really a cultural wasteland," says Andrew Kline, one of their
veteran projectionists. "There was one theater, and for, like,
twenty-three weeks they showed Star Wars. It was the only movie you
could go to in either direction."
The community's dependence on their art house was tested when, at the
peak of the home-video craze in 1986, Winston and Serota were forced
to shut down for a month. "People were shocked, devastated: 'How can
we live in Montpelier without the theater?' " Serota recalls. Through
membership fees, they raised $36,000 to pull the Savoy out of debt.
Six years later, when an ice jam on the Winooski River flooded many
downtown businesses, including the Savoy's video store (which the
couple opened in 1989 to roll with the times), the town turned out
again. This time, instead of checks, they brought mops and miner's
lamps. "There was loss, but there was a huge outpouring of people who
worked shifts gutting the old space," Kline says. "There was a feeling
of, 'We're all in this together.' "
***
On a winter night, Montpelier looks like a scene caught in a snow
globe: White powder swirls around the lamppost in front of the
'50s-style diner Coffee Corner, and icicles hang from the eaves of
stores. In warmer months, families gather on the lawn in front of the
glinting golden dome of the capitol building for ice cream socials and
Earth Day celebrations, full of hemp and glitter.
Two and a half decades since the seeds were sown, the local film
community is in full harvest. Winston and Serota strive to complement
the Savoy's programming with special events and speakers (most
recently, Edward R. Murrow's son, Casey, came in to talk about Good
Night, and Good Luck), but its spirit is equally manifest outside the
theater, where the discussion of film is an integral part of daily
life.
"I many times will recommend from the pulpit films that I think are
important: Bowling for Columbine, Born Into Brothels," says one local
pastor, David Connor, a white-haired dynamo who organizes weekly
antiwar vigils in front of the town post office. "That's where the
Savoy supplements the work that I do: The films cover everything from
peace and justice to cultural divides and freedom—a lot of the things
that I consider to be part of the church's social ministry."
The belief that film is a medium that should be used, as opposed to
just watched, is a firmly held one in Montpelier, evidenced by the
efforts of local activists who have begun circulating, among
themselves, little-seen documentaries such as The End of Suburbia: Oil
Depletion and the Collapse of the American Dream and Wal-Mart: The
High Cost of Low Price. While it's no surprise that what could be
considered progressive propaganda is embraced in a town where the
coffee shop is called Howard Bean and the local bar advertises trips
to Tibet, Winston and Serota, both former teachers, seem to get a kick
out of challenging what it means to be liberal-minded.
"The Savoy and a couple other theaters in rural areas are really
aggressive about playing interesting independent films and not just
whatever comes down the pipeline from the mini-majors," says John
Vanco, vice-president and general manager of Manhattan's IFC Center.
"It means that there are these little places that actually have greater film literacy than some big cities. I have a lot of admiration for people like them. They're really the lone voice in the wilderness."
Despite their awareness that the community likes an overtly political
"feel-virtuous" movie, the Savoy owners make it a point to show a
diverse range of films, sometimes at the cost of attendance. They
attribute the low turnout for David Cronenberg's A History of Violence
to its title alone. As for the lack of enthusiasm for Capote, Serota
says some people "hear the words 'In Cold Blood' and they don't want
to know any more: 'There are going to be killers, this guy is a weird
New York homosexual: Am I really interested?' "
Culling their intelligence from a variety of sources—including their
booker, Jeffrey Jacobs; other exhibitor friends; festival buzz; and
publications ranging from Variety to The Village Voice—Winston and
Serota have found other ways to showcase edgy releases. In the late '90s, they helped found the Green Mountain Film Festival. Last
year, they invited a high school sophomore, Thomas Murphey, to be on
the board. An employee of the Savoy's video store, Murphey, who favors
flannel shirts and Nick Drake albums, first attracted Serota's
attention when he rented Louis Malle's Elevator to the Gallows. "That
was ninth grade, but it feels like ages ago," says Murphey, who now
goes by Tómas.
Savoy patrons who hated Cowards Bend the Knee, which Canadian auteur
Guy Maddin adapted from a ten-part peephole installation, can hold
Murphey responsible for recommending it to the festival committee. "I
don't know if there's a polite term for it: It had fisting in it," he
says. "It's not for everybody, but I was angry because I was like,
'This is a good movie—people shouldn't be walking out of it!' " After
taking a moment to ask a customer in the video store if she enjoyed
Duck Soup, he continues: "I also realized that you can't try to impose
what kind of movies you like on other people. It's sort of pointless
and usually disastrous. Everybody has a different reason why they go
to see movies. And everybody has a different understanding of what a
movie should be."
***
After years of conducting the Savoy's market research person-by-person
and day-by-day, Rick Winston has become a walking lockbox of the
town's cine-confessions and filmgoing tics. He knows who fainted
during the finger-chopping climax of The Piano and who arrives extra
early to get the seat with a special shelf for her popcorn (topped
with brewer's yeast); who named their son Simon after Alan Arkin's
titular role in the Marshall Brickman film, and who developed a
hopeless crush on French actress Emmanuelle Béart in the winter of his
life.
It's one thing to know your audience; it's another thing to be a part
of their lives. Over the years, Winston and Serota have hosted a
traditional Jewish wedding at the theater (an accordion player in
Vermont's only klezmer band, Winston waltzed the bride down the aisle)
and almost ushered in a new life when a woman's water broke during a
screening of Casablanca. "I remember saying, 'You've got to name it
Rick or Ilsa,' " Winston says, at home in the couple's New England cape, moments before pointing out a red fox that's skulking by the window.
In an age when moviegoing seems less about going to the movies than it
is about sitting on the couch, the Savoy is one gathering place where
films are still felt to be intensely, sometimes painfully, personal.
For Serota, they have even been a saving grace: Several years ago, her
daughter from another marriage (whom Winston adopted, along with her
brother) died unexpectedly. "In much the same way that children have
books they like to have read to them over and over again, I have what
I call my comfort movies that I see every few years. And I know I saw
a lot of those films in the months after our daughter's death," she
says quietly. "It's a bit like eating mashed potatoes in that sense.
For me, Some Like It Hot would surely be one. Roman Holiday, Best
Years of Our Lives, How Green Was My Valley, Fallen Idol. They're not
necessarily happy movies." She looks out at the pond, now spiked with
rain. "And maybe in some way, this goes toward a question that I'm
always trying to answer, which is, what makes a classic? Most of these
are films that we've seen many times. Yet each time I see them, I am
struck repeatedly by the force of them and how engrossed I become."
Winston listens. It's one of the things he does best. And when she's
finished, he adds, "It's like the Rock of Gibraltar or something. It's
always going to be there."
Hopefully, so will the Savoy.
© 2006 Hachette Filipacchi Media U.S., Inc. Reprinted with permission.
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